by Theresa Reed | Jul 4, 2016 | Business, Business Advice, Soul Proprietor
It’s Independence Day here in the United States. Flags are waving, parades are happening and fireworks will be lighting up the night sky later tonight. It’s a big deal around here. Heck, even I’m enjoying a nice, long weekend – rare for this ole workaholic. ...
by Theresa Reed | Jun 27, 2016 | Business, Business Advice, Soul Proprietor
If you’re a Game of Thrones fan, you gotta admit – last night’s season finale was pretty darn epic. I’m still reeling from all the twists ‘n turns – but now I have to get back to reality – and my daily grind. When you’re in business for yourself, you...
by Theresa Reed | Jun 20, 2016 | Business, Business Advice, Soul Proprietor
I was having lunch with a fellow entrepreneur not that long ago when the subject of professional jealousy came up. Not about being jealous – but what it felt like when someone was throwing shade your way. My friend received a particularly nasty email from a...
by Theresa Reed | Jun 13, 2016 | Business, Business Advice, Soul Proprietor
When something is rare or scarce, it’s perceived as more valuable. That’s the principle behind “scarcity marketing” techniques. Tell people it’s going away soon or there is only a “limited” amount – and this will usually get people to buy quickly. While...
by Theresa Reed | Jun 6, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
Every business has policies. Well, at least they should. Policies and boundaries keep your business sane. They give your business structure – and put you in control. If you don’t have any? You become a business doormat. People may like business doormats but...