Soul Proprietor – Pass This On

I’m not musically inclined one bit but I get a lot of inspiration from music. It might be the lyrics of a particular song, the swagger of a cocky rapper, or a video that tells a compelling story – music moves me to think creatively about a lot of things. Including business.

Recently, I have been playing a song non-stop called “Pass This On” by a Swedish electronic duo called The Knife. The lyrics are about a lovestruck woman trying to get the attention of someone’s brother. With a catchy beat and creepy lyrics, I had to take a peek at the video – it sucked me in completely.

The video is set in a rustic cabin at some sort of footballer’s banquet. A female impersonator begins lip synching and dancing to Pass It On. The audience stares blankly. Uncomfortable? Yes. The drag queen keeps on performing, shooting flirty glances at one young man who watches on, fascinated. Suddenly, he begins gyrating towards her – until he’s dancing right in front of her face. They continue grooving to the music, eyes locked. Other members of the audience start dancing along too until the dance floor is packed. But one young woman sits it out, with an apathetic stare that almost ventures on disapproving. She’s not having it. The drag queen and the footballers pay her no mind – they are too busy dancing.

You’re probably asking – what on earth does this have to do with business, Theresa?

There is a lesson on audience in this video.

When you put yourself out there, especially if you are in an unconventional career (say tarot, Reiki, astrology, etc.), it’s often uncomfortable. You don’t know if people are going to dig you or not. But the show must go on – and so do you. Some people will show up right away, excited to work with you. They dance to the same beat and love your style – this is your right person. They get you and are all about what you’re about. Lavish your love here.

Then there are some, who might be slower to warm up to you. They may hold back for a bit to see if you’re interesting enough to invest in. After a while, they may just join in your conga line. Give them plenty of love too and they may just stick around.

But there will always be those who refuse to engage. It may be that they don’t need or like your service. They might not “get you.” Or perhaps they just don’t like you. These are not your right people and you should not waste your energy trying to win them over because it’s an exhausting, losing game.

Musicians know this well. They don’t bother with the critics, the haters, or the people that prefer other genres. Instead, they cater to their superfans and the people who might just like some of their stuff.

Do that with your business.

Give the VIP treatment to your right people – the ones who show up, dig you, like your swerve, and are ready to play. Boogie down with those peeps.

And for those who prefer to line dance to a different tune (or maybe don’t like to dance at all)? Let them sit it out. Better yet, keep them behind your velvet rope – turn them away at the door by being crystal clear on what your biz and brand is all about. Blast your tunes loud so they know to keep on moving on.

Pass this on.

Blessings,
Theresa
© Theresa Reed | The Tarot Lady 2016

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