Soul Proprietor - New kid in town

If you’ve ever moved your business or started over for any reason, being the new kid in town is a bit intimidating.

After all, you’re at ground zero. No clients (unless you count your dear Aunt Jane who comes by daily). Not one bit of buzz or street cred.

For a mystical entrepreneur, this can feel like a long, thorny road. It doesn’t have to be like that. You always have the option to wait for business to come to you – or to go out and get it.

But what if you live in an area that doesn’t really welcome “your kind?”

Here’s what you need to do to make inroads, even if the locals aren’t entirely welcoming.

Begin by getting to know your community. That means getting your face out there so that people start to see you as a regular part of their world. Patronizing local businesses, attending events, volunteering for good causes, and just tooling around help you to be seen – and that’s the key. Take initiative and get involved.
You may want to consider joining the local Chamber of Commerce or other business organizations. This is a great way to meet people and let people know that you’re in business too.
Check for local meet ups or other gatherings that may be a good fit for your business. This is an easy way to meet like minded and friendly peeps.
Get a dog. I know that sounds like a non-business tip, but walking a dog every day is not only good exercise for you and the pup, but it’s a fantastic way to connect with people on your daily jaunts.
Market to the locals. That could be a Facebook page, a grand opening special, or, if appropriate, selling your wares at a farmer’s market. Look for opportunities to promote your biz as much as you can in as many venues as possible.
Consider becoming a sponsor for an event. For example, if there is a yearly “walk for cancer” in your neighborhood, you may want to become a sponsor – or join in the walk yourself!
Put your business cards at as many shops as possible. Also, you may want to get a car magnet and slap that on the side of your ride. This may draw some attention to your business.
Seek out compatible businesses and partner up – or just make an effort to be friendly. For example, a metaphysical gift shop and a healing center could be complementary – and they can refer people to each other.
If your work allows you to work at different venues (ex: an astrologer), you may want to see if any local shops are hiring. This helps you to meet people and build your clientele.