Soul Proprietor - How to avoid mediocrity

As a heart centered entrepreneur, you have many gifts to offer the world. And you can offer those services in a way that no one else can.

I believe that you not only care deeply about your clients, but you also have your own special brand of mojo you-ness.

And guess what? People love + crave THAT.

So why on earth would you want to take your one-of-a-kind far-out awesomeness and squash it into a generic package because you assume that is what will sell?

You know what I mean.

You watch what your “competitors” are doing and then immediately do the same thing. After all, if they are making a lot of money doing something that way, maybe you should too.

I get that. You want to make money. We all do. It’s very tempting to watch the other guy, assume they are making bucketloads of cheddar (they may not be), and then assume you have to become them in order to grab some of that bread for yourself.

And the sad thing? You don’t feel like you.

Worse yet, when everyone begins offering the same thing, delivered in the same package, it’s no longer special or interesting.

It becomes one big sea of the same old stuff. Yawn.

That’s boring.

Don’t let mediocrity win.

Stop watching what everyone else is doing.

Get your eyes off the other guys and put your pupils on your own brand of magic.

Resist the energy that says “be like the other.”

Ignore the trends. (Destroy them or set them.) When everyone seems to be following the same business road, buck that. Instead, zig – then zag. Go the opposite direction.

Be bigger, bolder, more creative. INNOVATE.

Stop taking classes that you assume will give you the “magic ticket” to easy street (none of them will – you still have to work your butt off and be you, yo).

Instead, take inspired action.

Tune out the bragging and promises of “six figure incomes” and listen to the inner mission of serving your clients with love and heart.

Pull your ideas from that space. Because love is never mediocre.

“Mediocrity will never do. You are capable of something better.” ~ Gordon B. Hinckley

Blessings!

Theresa