by Theresa Reed | Nov 30, 2011 | Tarot, Tarot Business, Tarot Community, Tarot Conferences, Tarot Profession, Tarot Readers, Tarot Reading
I’m not going to lie to you: reading tarot for a living is hard work. Now don’t get me wrong – it’s fun and interesting most of the time and I would never want to do anything else. But it can also be draining. Many readers that I have talked to over the...
![Live Blogging From SF BATS]()
by Theresa Reed | Aug 24, 2011 | Tarot, Tarot Community, Tarot Conferences, Tarot Profession, Tarot Readers
This weekend, I’ll be doing a presentation at SF BATS (San Francisco Bay Area Tarot Symposium). SF BATS is the oldest tarot conference in the world (celebrating 20 years this year!). The conference is hosted by one of my tarot faves, Thalassa Therese (check out...
by Theresa Reed | Jul 20, 2011 | Tarot, Tarot Business, Tarot Profession, Tarot Readers, Tarot Reading
It starts out innocently enough. You walk into a modest, ordinary office for a tarot reading. The reader begins laying out the cards and chatting pleasantly but suddenly a dark look crosses her face. With grave concern in her voice, she takes your hand and starts to...
by Theresa Reed | Jun 15, 2011 | Tarot Business, Tarot Community, Tarot Profession, Tarot Readers, Tarot Reading
If you’re going to commit your time to the daily grind of running a tarot business, you’ll need to be motivated every day because it’s hard out here for a tarot pimp (and even harder if you are a tarot wimp). I look for inspiration everywhere. And I bet you think my...
by Theresa Reed | Apr 24, 2011 | Tarot, Tarot Profession, Tarot Readers, Tarot Reading
True story: I was reading tarot at a ritzy party when an older, well dressed man sat down at my table, eyed my tip jar and sarcastically remarked “I’m going to get me a deck of cards so I can make as much money as you”. He dropped a dollar into the tip jar and...
by Theresa Reed | Mar 24, 2011 | Tarot Community, Tarot Profession, Tarot Readers, Tarot Reading
As trashy as a lot of reality TV can be, there are some really good business lessons that can be learned from some of these shows. Recently, I was watching an episode of “Tabatha’s Salon Takeover” where one salon owner was using all sorts of “gimmicks” to attract...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
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