by Theresa Reed | Oct 31, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I’m taking a “medicine day” today. In fact, I’m on day three. What’s a medicine day, you ask? It’s a day spent resting after a major event or travel. Kinda like a reboot. I learned about medicine days from my friend Lisa Briggs, who suggested I take one after...
by Theresa Reed | Oct 24, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I’ll never forget that night, so many years ago. I was hired to read tarot for a swanky party. The hosts were a dashing doctor and his stunning fiancée, clients who I worked with previously. My table was near the back of the room but in a place where everyone could...
by Theresa Reed | Oct 17, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I have a pattern that goes something like this: Come up with a great idea. Begin with enthusiasm. Things are rolling along…but then…it starts. I begin to worry that it’s going way too smooth. Why isn’t this harder? If it doesn’t take that much effort,...
by Theresa Reed | Oct 10, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
A few weeks ago, I wrote about making your business easy for the clients to do business with you. So let’s say you do just that. You have a simple site with clear directions and policies. Your business is easy, foolproof even – but then you encounter a client...
by Theresa Reed | Oct 3, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
In business, big isn’t always big. In fact, it’s sometimes the little things that leave the biggest impression. For example, recently I received a gift box from Intuitive Alchemy, a subscription box service that sends hand-picked magical items based around a new...
by Theresa Reed | Sep 26, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
In every business, there is always risk of failure. A client isn’t happy with the service, you don’t mesh, you make a mistake, stuff doesn’t get delivered on time. We’re human. That’s okay. No one is perfect every day. But what about when the failure is epic? I’m...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
