by Theresa Reed | Mar 27, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
A long time ago, one of my elderly clients called me with the news that she had broken her hip. She would no longer be able to climb up my stairs much less drive across town to see me. “I was wondering if you could do my reading over the phone?” My reply: “I don’t...
by Theresa Reed | Mar 20, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
Happy Spring Equinox! Maybe it’s just me but I am feeling that spring time vibe – time to clean! I’d consider myself pretty clean overall but I’m cluttery. Messy as can be. Stacks of books are everywhere. I have regular routines to stay on top of this stuff but...
by Theresa Reed | Mar 13, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
In our local hood, there were two stores. One, a chain that wasn’t very good but it was affordable and had a fairly large selection of goods. The other one was a poorly-run small family-owned operation that was over-priced with a limited selection but had a decent...
by Theresa Reed | Mar 6, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
I’ll never forget that day, sitting in the airport restaurant. My husband and I needed to kill a bit of time on a layover so we decided to get something to eat. A well-dressed man sat at the table next to me. The waiter came over to him with a glass of water and...
by Theresa Reed | Feb 27, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
There is a woman who has used my email tarot reading services many times in the past. I’ll call her: the deal seeker. The deal seeker is determined to “get her money’s worth” which means she’s also fixated on “getting as much detail as possible” and endless follow up...
by Theresa Reed | Feb 13, 2017 | Business, Business Advice, Soul Proprietor
Recently, I was struggling with that same old issue that always dogs me: boundaries. It’s been a life lesson and has often shown up in my business. This time, it centered around a new policy I created last year. It was a simple one designed to make me feel safe. Yet...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
