by Theresa Reed | Jun 20, 2016 | Business, Business Advice, Soul Proprietor
I was having lunch with a fellow entrepreneur not that long ago when the subject of professional jealousy came up. Not about being jealous – but what it felt like when someone was throwing shade your way. My friend received a particularly nasty email from a...
by Theresa Reed | Jun 13, 2016 | Business, Business Advice, Soul Proprietor
When something is rare or scarce, it’s perceived as more valuable. That’s the principle behind “scarcity marketing” techniques. Tell people it’s going away soon or there is only a “limited” amount – and this will usually get people to buy quickly. While...
by Theresa Reed | Jun 6, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
Every business has policies. Well, at least they should. Policies and boundaries keep your business sane. They give your business structure – and put you in control. If you don’t have any? You become a business doormat. People may like business doormats but...
by Theresa Reed | May 30, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
This will be very short for you see, I am taking a day off. Taking time away from work was something I rarely did. For a long time, I was in full on workaholic mode, always on, ready to serve. Until I realized that this pace was not serving me. I began to take time...
by Theresa Reed | May 23, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I got overwhelmed. I was sick. I was in an accident. But I’m SUCH a perfectionist! It’s more important that it’s perfect than hitting that deadline, right? My sister had an emergency. The dog ate my tarot deck. Excuses. Everyone has them. For...
by Theresa Reed | May 16, 2016 | Business, Business Advice, Soul Proprietor
There is a curious piece of business advice that I find a bit concerning. It is this: position yourself as an expert when you have little to no experience to speak of. Yes, I’ve heard gurus encourage people to do just that. While on the outside, it may sound like a...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
