by Theresa Reed | Oct 24, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I’ll never forget that night, so many years ago. I was hired to read tarot for a swanky party. The hosts were a dashing doctor and his stunning fiancée, clients who I worked with previously. My table was near the back of the room but in a place where everyone could...
by Theresa Reed | Oct 17, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I have a pattern that goes something like this: Come up with a great idea. Begin with enthusiasm. Things are rolling along…but then…it starts. I begin to worry that it’s going way too smooth. Why isn’t this harder? If it doesn’t take that much effort,...
by Theresa Reed | Oct 10, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
A few weeks ago, I wrote about making your business easy for the clients to do business with you. So let’s say you do just that. You have a simple site with clear directions and policies. Your business is easy, foolproof even – but then you encounter a client...
by Theresa Reed | Oct 3, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
In business, big isn’t always big. In fact, it’s sometimes the little things that leave the biggest impression. For example, recently I received a gift box from Intuitive Alchemy, a subscription box service that sends hand-picked magical items based around a new...
by Theresa Reed | Sep 26, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
In every business, there is always risk of failure. A client isn’t happy with the service, you don’t mesh, you make a mistake, stuff doesn’t get delivered on time. We’re human. That’s okay. No one is perfect every day. But what about when the failure is epic? I’m...
by Theresa Reed | Sep 19, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
In the early days of my business, I would never bother to set a timer (I didn’t know better). I’d allow clients to sit with me as long as they needed. Most clients were respectful and never stayed more than a half hour. But more than a few took advantage of...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
