Biz Shizzle - Have You Gotten Too Big For Your Business Britches?

A tale of two meetings:

Story number one: many years ago, I was lucky enough to meet Frank Zappa at his book signing. Unfortunately, I was with an acquaintance, who proceeded to act like a jerk (he actually gave Zappa an autographed photo of himself!).

I wanted to slink away, but Mr. Zappa caught my eye and must have seen my discomfort (I do not hide mortification well). He gave me a knowing grin and continued to engage with the asshat as if he were the most important, interesting person in the world. In fact, he greeted everyone that day in a friendly, classy manner. I’ll never forget how personable he was, and, more importantly, how kindly he treated his fans. He was a true pro in every sense of the word. (PS he was WAY handsome in person.)

Story number two: I was at an event where an “internet famous business guru” was going to be giving a talk. This was someone I respected very much, so I was excited to walk up to her and shake her hand after her presentation. I reached out and she managed a wan smile as she briefly touched my hand. She then pulled it away as if I had leprosy and turned to look around the room as if standing there next to me was the most painful thing she had ever endured. I was stunned – and from that day forward, I stopped being a fan of her work. (PS I saw her do the same behavior with others that day. It appeared as if meeting people was a bore for her.)

The difference between these two examples is glaring. Here’s Frank Zappa – one of the most famous rock stars ever – treating people like decent human beings that mattered. And then there’s this woman – who is nowhere near as famous as him – acting like her fans are beneath her.

Fame and success can be uncomfortable. It can bring out the freaks. I get that. You have to set some boundaries, especially if a creep is trying to get in your face (ex: I do not return calls from abusive or disrespectful clients, ever). But that being said, there is a fine line between having a healthy boundary vs. acting aloof and unapproachable, especially when it comes to business.

You don’t have to accept every Tom, Dick and Harriet into your world (I don’t), but it won’t kill you to give people their dignity, especially if they are coming to your event/lecture/class/workshop, etc and gushing over your work. A simple hello, how are you, eye contact, and a firm handshake show people that you are PRESENT and that you appreciate their support.

No matter how high your business star rises, you need to keep your feet on the ground or you risk alienating your biggest fans. Don’t be that person who is too big for their business britches.

Stay humble, stay present, set boundaries when appropriate, and don’t lose touch with your tribe. After all, without them, where would you be?

Blessings!

Theresa