by Theresa Reed | Apr 25, 2016 | Business, Business Advice
I was walking with a rather ambitious yogi one day, chatting about business when he asked me this question: “So what’s your marketing strategy?” Truth be told – at that time, I didn’t have one. I just did my thing as I felt and was doing just fine. Naive? ...
by Theresa Reed | Apr 18, 2016 | Business, Business Advice, Soul Proprietor
I have a hidden super power: spotting musical talent and trends. Like Richie Finestra (my spirit animal) in HBO’s Vinyl (my newest obsession), I can sniff out what’s hot long before it is. Truthfully, I should have been an A&R person. For example, I was into...
by Theresa Reed | Mar 14, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
It’s no secret that I love getting the mail. Especially snail mail. My love for all things mailed started as a little kid when my mother subscribed me to Humpty Dumpty magazine – oh, how I looked forward to that arriving every month! Every day, I still enjoy...
by Theresa Reed | Feb 8, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I have a friend who is a talented yoga teacher. She can bend in ways my body never could. She’s super fit like that. And charismatic? Beyond. Everyone loves her. Back in the day, she often talked about branching out on her own and starting her own studio. She had tons...
by Theresa Reed | Feb 1, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
Today I share two stories of plagiarism and a lesson on when it’s time to play hardball with a business thief. Story one: an eagle-eyed reader writes to me to alert me that my webcopy was being used on another site. I send an email to the copycat who is mortified. She...